加价率计算器
输入成本和加价率，计算售价、利润和等效毛利率；或输入成本和售价，反推当前加价率。适用于批发商向零售商报价、产品成本加成定价和电商平台标价策略。
工具语言：英文 · 两种计算模式 · 同时显示等效毛利率
加价率计算公式
成本 + 加价率 → 售价
售价 = 成本 × (1 + 加价率 ÷ 100)
例：成本 ¥350，加价 60%
售价 = ¥350 × 1.60 = ¥560
成本 + 售价 → 加价率
加价率 = (售价 − 成本) ÷ 成本 × 100%
例：成本 ¥240，售价 ¥360
加价率 = (360 − 240) ÷ 240 = 50%
Enter your cost and markup % to get the selling price — or enter cost and sell price to find the markup you are already applying.
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Formula
Selling Price = Cost × (1 + Markup% ÷ 100)
Markup is profit as a percentage of the cost price. A 50% markup on a £20 cost gives a £30 selling price. Note: 50% markup ≠ 50% margin (the margin would be 33.3%).
Worked Example
Scenario 1 — Wholesale pricing:
A wholesaler buys stock at £35 per unit and applies a 60% markup to set the retail price.
Selling Price = £35 × 1.60 = £56.00
Profit = £56 − £35 = £21.00 • Gross Margin = £21 ÷ £56 = 37.5%
The 60% markup produces only a 37.5% margin — always check the equivalent margin shown.
Scenario 2 — Reverse: find the implied markup:
A product costs £24 and sells for £36. What markup are you applying?
Mode: Cost + Sell Price
Markup = (£36 − £24) ÷ £24 = £12 ÷ £24 = 50.0%
Equivalent Margin = £12 ÷ £36 = 33.3%
Common Mistakes
- Using markup % and margin % interchangeably. A 50% markup is only a 33.3% margin. They are calculated on different bases (cost vs. sell price).
- Applying markup to an ex-VAT price but comparing to VAT-inclusive prices. Always compare like for like — work with ex-VAT prices consistently.
- Setting markup without accounting for returns or platform fees. These reduce effective margin and should be factored into your target markup.
Guide
How to Use
- 1
Choose a mode
Select "Cost + Markup %" to find the selling price. Select "Cost + Sell Price" to calculate the markup you are actually applying.
- 2
Enter the cost price
The price you pay for the product, excluding VAT.
- 3
Enter markup or sell price
Enter the markup percentage you want to apply, or the sell price to find the implied markup.
- 4
Review all figures
The result shows sell price, profit, markup, and equivalent gross margin together.
FAQ
Frequently Asked Questions
Next Steps
What to do next
Related by Workflow
Related by Region
业务示例
场景：某服装批发商从工厂采购单件成本 ¥85（含进口完税价格），计划加价 80% 向国内零售商报价。
加价率计算
· 采购成本：¥85
· 加价率：80%
· 加价金额 = ¥85 × 80% = ¥68
· 批发售价 = ¥85 + ¥68 = ¥153
· 等效毛利率 = ¥68 ÷ ¥153 = 44.4%
注意：80% 加价率 ≠ 80% 毛利率
· 80% 加价率对应 44.4% 毛利率
· 若目标是 50% 毛利率：
· 所需加价率 = 50% ÷ (1 − 50%) = 100%
· 即成本翻倍才能实现 50% 毛利
· 务必区分两个概念再定价
电商平台定价时，应将平台佣金（如天猫 5%、亚马逊 15%）、履单成本纳入总成本后再计算加价率，否则实际毛利率会被高估。
加价率与毛利率换算
| 加价率 | 等效毛利率 | 换算公式 |
|---|---|---|
| 25% | 20% | 25 ÷ 125 |
| 50% | 33.3% | 50 ÷ 150 |
| 100% | 50% | 100 ÷ 200 |
| 200% | 66.7% | 200 ÷ 300 |
常见问题
加价率和毛利率有什么区别？
加价率（Markup）以成本为基数：加价率 = 毛利 ÷ 成本；毛利率（Gross Margin）以售价为基数：毛利率 = 毛利 ÷ 售价。两者永远不相等，且在同等毛利下，加价率数值更高。100% 加价对应 50% 毛利率；200% 加价对应 66.7% 毛利率。两者不可互换。
要实现特定毛利率，应设置多少加价率？
换算公式：加价率 = 毛利率 ÷ (1 − 毛利率)。示例：目标 25% 毛利率 → 加价率 = 25% ÷ 75% = 33.3%；目标 40% 毛利率 → 加价率 = 40% ÷ 60% = 66.7%；目标 50% 毛利率 → 加价率 = 50% ÷ 50% = 100%。本计算器结果页会同时显示等效毛利率，方便核对。
各行业常见加价率是多少？
加价率因行业和渠道差异较大：服装/配饰 50–100%；消费电子 10–30%；家具/家居 100–200%；珠宝首饰 50–200%；快消品/杂货 5–25%。电商卖家需在产品成本基础上叠加平台佣金（如亚马逊 ~15%）、物流和退货成本，再确定最终加价率，以确保净毛利达标。
计算加价时是否应包含 VAT？
不应包含。始终使用未含税（不含 VAT/GST）的成本价格计算加价率。将含税成本纳入计算会低估实际加价率。确定售价后，再单独使用 VAT 计算器将税款加到未税售价上，得出含税发票金额。
如何将平台费用和物流成本纳入加价计算？
在计算加价率时，成本字段应包含所有可变成本：产品采购价 + 进口完税成本（运费+关税+进口VAT）+ 平台佣金 + 履单/仓储费 + 预估退货成本。基于完整可变成本计算的加价率才能真正反映每笔订单的盈利水平。
免责声明
本工具提供的加价率计算结果仅供参考，不构成定价建议。实际定价决策应综合考虑完整成本结构、市场竞争、税务合规和业务目标。在制定正式定价策略前，请咨询具备资质的会计师或商业顾问。