毛利率计算器

输入成本和售价，自动计算毛利、毛利率（%）和加价率。支持三种计算模式：成本+售价求毛利率、成本+目标毛利率求售价、售价+目标毛利率求最高成本。适用于产品定价、报价核验和进口完税价格分析。

工具语言：英文 · 三种计算模式 · 同时显示毛利率与加价率

毛利率 vs 加价率

毛利率（Gross Margin）

· 毛利 = 售价 − 成本

· 毛利率 = 毛利 ÷ 售价 × 100%

· 以售价为基数

· 财务报表和 P&L 通用指标

加价率（Markup）

· 加价率 = 毛利 ÷ 成本 × 100%

· 以成本为基数

· 同等毛利，加价率数值 > 毛利率

· 40% 毛利率 = 66.7% 加价率

Enter cost and selling price — get gross margin %, gross profit, and the equivalent markup. Or work backwards: enter a target margin to find the required sell price.

Product pricingEcommerce marginsQuote verificationLanded cost analysisB2B pricing
Example: Cost £60 · Sell £100 → 40% gross margin · £40 gross profit · 66.7% markup

Calculate your margin from what you paid and what you charged.

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Next, you may need…

Convert margin to markup

Margin % and markup % are different — see the equivalent markup for this result

Add VAT to selling price

Add 20% or custom VAT to the gross selling price

Calculate CBM for landed cost

Include freight volume in your total cost before checking margin

Formula

Gross Margin % = ((Selling Price − Cost) ÷ Selling Price) × 100

Margin is always expressed as a percentage of the selling price. A £50 cost item sold for £80 has a gross profit of £30, which is 37.5% of £80.

Worked Example

Scenario 1 — Finding required selling price:

You buy a product for £42 and need a 40% gross margin. What must you sell it for?

Mode: Margin + Cost • Cost = £42 • Target = 40%

Sell Price = £42 ÷ (1 − 0.40) = £42 ÷ 0.60 = £70.00

Gross profit = £70 − £42 = £28 • Margin check: £28 ÷ £70 = 40%

Equivalent markup: £28 ÷ £42 = 66.7% — not the same as the 40% margin.

Scenario 2 — Ecommerce landed cost:

An Amazon seller pays £18 product cost + £4.50 Amazon fee + £2.50 shipping = £25 total cost. The sell price is £38. What is the gross margin?

Mode: Cost + Revenue • Cost = £25 • Revenue = £38

Profit = £38 − £25 = £13

Margin = £13 ÷ £38 = 34.2% • Markup = £13 ÷ £25 = 52.0%

Common Mistakes

  • Confusing margin with markup. A 40% markup on a £42 cost gives a £58.80 sell price and only a 28.6% margin — not 40%.
  • Including VAT in the selling price. Always use ex-VAT prices. Margin on a VAT-inclusive price will be artificially inflated.
  • Ignoring variable costs. Gross margin only deducts cost of goods. Shipping, platform fees, and returns will reduce your true margin further.

Guide

How to Use

  1. 1

    Select a calculation mode

    Choose based on which two values you already know.

  2. 2

    Enter the known values

    Fill in cost price, selling price, or target margin.

  3. 3

    Click Calculate

    All output values are computed at once.

  4. 4

    Model scenarios

    Adjust cost or selling price to see how margin changes. Useful for pricing decisions.

Next Steps

What to do next

Add VAT to your selling price

Once you have a sell price, calculate the gross (inc-VAT) total for your invoice.

Calculate markup instead

Start from a cost and target markup % — get the sell price and equivalent margin.

Factor in shipping cost

Calculate CBM shipping volume to include freight in your landed cost.

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FAQ

Frequently Asked Questions

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业务示例

场景：您从中国工厂采购一款产品，进口完税成本（含货值+运费+关税+VAT）为 ¥420，计划以 ¥700 出售给欧洲零售商。计算毛利率和加价率。

正向计算（成本 + 售价）

· 成本：¥420

· 售价：¥700

· 毛利 = ¥700 − ¥420 = ¥280

· 毛利率 = ¥280 ÷ ¥700 = 40%

· 加价率 = ¥280 ÷ ¥420 = 66.7%

反向计算（目标毛利率 40% + 成本）

· 成本：¥420

· 目标毛利率：40%

· 所需售价 = ¥420 ÷ (1 − 40%) = ¥420 ÷ 0.60

· = ¥700

· 毛利 = ¥700 × 40% = ¥280

重要提示：VAT/GST 应在毛利率计算后单独加收，始终使用未含税价格计算毛利率。若将含税售价纳入计算，毛利率会虚高，导致定价误判。

毛利率行业参考基准

· 软件/SaaS：60–85%

· 专业服务/咨询：50–70%

· 零售（实体商品）：30–50%

· 批发/分销：15–30%

· 制造业：20–40%

· 食品零售：15–30%

相关计算器

VAT / 增值税计算器在计算毛利后按税率加收 VAT进口完税价格计算器将运费关税纳入成本后再计算毛利率新加坡 GST 计算器新加坡 9% GST 含税/未税价计算盈亏平衡点计算器确定实现盈利所需的最低销量

常见问题

毛利率和加价率有什么区别？

毛利率（Gross Margin）以售价为基数，等于毛利 ÷ 售价；加价率（Markup）以成本为基数，等于毛利 ÷ 成本。同一笔交易两者数值不同：成本 ¥60、售价 ¥100，毛利 ¥40，毛利率 = 40%，加价率 = 66.7%。财务报告和 P&L 通常以毛利率表达；成本加成定价时常用加价率。两者不可混用。

如何根据目标毛利率反推售价？

使用公式：售价 = 成本 ÷ (1 − 毛利率)。例如成本 ¥420，目标毛利率 40%：售价 = ¥420 ÷ (1 − 0.40) = ¥420 ÷ 0.60 = ¥700。本计算器的"Margin + Cost"模式可直接计算。

毛利率是否包含 VAT？

不包含。毛利率应始终基于未含税（不含 VAT/GST）的价格计算。如果在含税售价中计算毛利率，结果会虚高，导致定价偏低。先用本工具计算毛利，再使用 VAT 计算器将税款单独加到售价上。

毛利率和净利率有何不同？

毛利率只扣除直接销售成本（COGS），如原料、生产成本等；净利率在毛利基础上还需扣除所有运营费用（工资、租金、营销费用、利息、折旧和所得税）。一家公司可能毛利率很高，但若固定成本过重，净利率依然很低甚至为负。

跨境电商如何使用毛利率计算器？

在计算毛利率时，应将所有可变成本纳入"成本"字段，包括：商品采购成本 + 进口运费 + 关税 + 进口 VAT + 平台佣金（如亚马逊推荐费）+ 履单成本 + 退货率。基于完整可变成本计算的毛利率才能准确反映每笔订单的盈利能力。

电商毛利率参考标准是多少？

跨境/电商毛利率因品类差异较大：服装类通常 40–60%；消费电子类 15–30%；家居类 35–55%；美妆/个护 50–70%。需注意，毛利率要足够覆盖固定成本（仓储、人员、营销等）才能实现最终盈利，一般而言毛利率低于 20% 的电商业务经营压力较大。

免责声明

本工具提供的毛利率计算结果仅供参考，不构成财务或定价建议。实际盈利能力受完整成本结构、税务、市场竞争和其他业务因素影响。在制定定价策略前，请咨询具备资质的会计师或财务顾问。

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